With a desire to do something more with his shrimp, Kenneth Garcia recruited his sister Regina Garcia Peña in 1998 to sell it. Shortly after, his brother Anthony and father Edward Sr. came on board to create Philly Seafood. The men wanted to have more control over their shrimp production, but it was Regina who was determined to change the way the company did business. She shifted the organization from just selling shrimp to developing a brand that represented the family's values of hard work and dedication.
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